Finding Your Brand's Purpose

Stateless collaborated with Bella+Canvas to capture the story behind the brand, East On Rodeo, and its founder, Jessica White.

East on Rodeo approaches “petite” differently. Their brand is exclusively for the wide range of women who fall into the 5’-5’5 category. All of their designs are proportion-conscious, modern, versatile, accessible and made to last.

Stateless helped design and develop the full East On Rodeo product line and brand identity. See East on Rodeo.